Competition for the e-commerce landscape is at an all time high. Global online retail sales are expected to reach more than $7 trillion by 2025, putting the e commerce sector under constant pressure to retain the gold standard of operations. With customer expectations changing, e commerce companies require to deliver a highly functional, appealing and user friendly website/application with great shopping experiences.
Many e commerce business are trying to achieve this on web development outsourcing. Outsourcing web development enables e-commerce companies to access specialized expertise, increase rapid scaling, lower your operating cost and stay focused on their core business objectives.
In this blog post, we are going to take a look at why more and more e-commerce companies are outsourcing their web development needs and some of the primary advantages that come from this logical solution.
- Specialized Expertise and Talent where Access Impeded
Having recognized the quickly developing e-commerce industry, developers, including the technical know-how of mobile optimization, payment gateway integrations, advanced security and UX/UI design, are needed. However, if your internal team isn’t fully familiar with web development, then outsourcing is a good option since expert team will be working with you having an in depth knowledge of specific things.
Key Advantages:
Expertise in E-commerce Platforms: Most outsourced developers specialize in big e-commerce platforms like Shopify, Magento, WooCommerce or are custom built. Because they know how make these platforms run at optimum performance, security, and scalability.
Cutting-Edge Technologies: For e commerce websites, advanced technologies such as AI driven recommendation engines, personalized customer experience and chat bots are required. By outsourcing business owners have access to developers who are always abreast with the latest tech trends and can design the most innovative solutions possible in those fields.
UI/UX Design: A good UX is what turns your visitors into paying customers. Visually engaging and functional designs that meet the need of e-commerce customers can be designed by experienced designers.
- Cost Efficiency
It’s expensive to build and maintain an in-house development team. Adding up to a lot, salaries, office space, benefits and training especially as you need all sorts of skills to cover every part of web development. Sometimes the answer is to outsource web development to a third party company, it can prove more cost effective.
How Outsourcing Saves Money:
Lower Labor Costs: Offshoring (sending work) to low cost location such as Eastern Europe, South Asia or Latin America has the potential of great cost savings while not sacrificing on quality.
No Overhead Costs: Outsourcing frees up e-commerce companies from the costs of recruiting, training, and keeping their own in-house development team. These aspects are handled outsourced company and you are free from scaling your business.
Flexible Pricing Models: The outsourcing companies tend to provide flexible pricing, including hourly rates or fixed price contracts that help you better control cost and adjust with the course of the project.
- Faster Time-to-Market
Time is of the essence in the fast moving e-commerce world. The further out you go the more opportunity you’re missing in bringing a product to market. Web development outsourcing allows e-commerce companies to speed up the development process with the help of an experienced team that can work effectively and provide results in a short period of time.
How Outsourcing Speeds Up Development:
Dedicated Teams: The teams you outsource works solely on your project, which ensures your work moves continuously forward. If you’re building a new e-commerce site, launching new features to an existing one, or looking to improve its performance, having a dedicated team in place is extremely important to keep everything on track and on time.
Multiple Teams and Round-the-Clock Development: You can outsource to teams that work in different time zones – so development can keep going 24 hours a day. One team can shut down for the day while another can assume the duty, providing much faster delivery without downtime.
Agile Methodology: Many of the outsourcing companies offer agile development services where you march ahead iteratively, regularly get feedback, and make quick adjustments to meet your changing requirements.
- Scalability and Flexibility
The demands on your website will grow as your e commerce business grows. You’ll be faced with scaling your infrastructure to accommodate more customers, products, transactions, and the likes. Web development: Outsourcing this service allows you to be able to scale to reach a successful level of competition or work across all the hours of the day or week, without the need to hire and train extra in house developers.
How Outsourcing Helps with Scalability:
Efficient Resource Allocation: Your outsourced team can scale along as your business grows. This has to do with engineers, quality assurance engineers, and design experts, as well as the resources available, if you need additional front end or back end developers, you’ll get these resources on demand, immediately.
Custom Development: Outsourcing lets you know that the tech architecture of your website will be built to scale. Outsourced developers can build a solution that fits your long term growth needs whether you need a custom CMS, multi channel integrations or robust back end systems.
Handling Traffic Spikes: Seasonal traffic spikes (Black Friday, Cyber Monday, or holiday sales) are common for most E-commerce businesses. By outsourcing, you are able to prepare your site for such high traffic periods, without it giving in due to the increased demand and crashing or slowing down.
- It will promote improved focus on core business activities.
For e commerce companies outsourcing web development works as you can focus less on the technical aspects of development and more on what you do best marketing, customer service, logistics or sales depending on the type of e commerce you have. This helps business owners and internal teams free up more time and resource on the strategic growth areas as opposed to wasting it on the technical tasks.
Benefits:
Reduced Workload for Internal Teams: Outsourcing, in that case, helps you arrange web development without dividing your attention between web development and other business functions. Your team can prioritize acquisition channels, product development, or any other high priority initiative you may have.
Strategic Decision-Making: When you outsource the technical side of things to developers, you are free to make better strategic business decisions such as venturing into new markets, introducing new products or enhancing customer service.
- The enhanced Security and Compliance.
Cyber attacks are meant to focus primarily on e commerce websites. Ecommerce businesses need to ensure that customer sensitive data is protected, transactions are secure and that they comply with different regulations (e.g., GDPR, PCI DSS, and CCPA) to name but a few. By outsourcing web development, you know for a fact that security is embedded into every corner of your website when you begin working with the developer.
Key Advantages:
Secure Payment Systems: However, outsourcing companies have an expert hand in ensuring the secure gateway of payment and SSL certificates along with other encryption methods that protect customer financial data during a transaction.
Data Protection: To protect customer data, and also comply with global data protection rules, the best outsourcing companies follow very strict security protocol.
Compliance Expertise: So if you have developers nicely attuned to e-commerce, they’re likely to be quite aware of the compliance requirements of the IT shop involved and come with a good understanding of what payments regulations are all about, including PCI DSS (Payment Card Industry Data Security Standard) or GDPR (General Data Protection Regulation).
- Custom Feature and Integrations.
Unique needs may vary greatly from e commerce to e commerce; you may be integrating with third party API’s, you may be building a custom loyalty program, or providing personalized shopping experience etc. It means that outsourcing provides this flexibility to develop a custom solution matching your business specific requirements.
How Outsourcing Supports Custom Development:
Third-Party Integrations: By having outsourced developers on hand, you can have your website scaled to third party tools and services, like CRMs, email marketing platforms, inventory management systems, etc., and run a smooth operation.
Tailored Shopping Experiences: With outsourcing you may build custom features like personalized product recommendations, advanced filtering system, dynamic pricing, and user behaviour tracking to enhance the shopping experience and drive a higher conversion rate.
Maintenance and Updates: Because your e-commerce platform needs to grow in line with your business at all times, you have to constantly add new features, carry out new design changes, or system enhancements. With outsourcing you can easily keep making ongoing updates to your website so that it remains fresh and competitive.
- Risk Mitigation
No one wants to entrust their eCommerce business to a team that could potentially risk the development, the security, or compliance. Outsourcing to an experienced team can help mitigate development delays, security breaches and compliance issues. An experienced outsourcing partner will take care of all the technical aspects of your project, so you can sleep well.
Risk Mitigation Advantages:
Risk of Technical Failures: Technical mistakes that can bring down the system, degrade performance or create security vulnerabilities should be brought down by experienced outsourcing companies.
Reduced Time-to-Market Delays: Having a skilled and dedicated team with you means that you minimize the risk of missing important deadlines or going over budget, an event that might undo your reputation as a business.
Ongoing Support: Most outsourcing partners are there for maintenance and support, so that if something breaks after your site is launched, it can be taken care of quickly and efficiently.
Conclusion
The ecommerce industry is full of challenges, ranging from enhancing high performing websites to staying on top of trends on what customers expect from ecommerce companies. It is a powerful solution as web development outsourcing allows businesses to leverage specialized expertise, cut costs, shorten time to market and provide for increased flexibility and scalability. To create secure, feature rich websites that provide great customer experiences and facilitate the growth of e-commerce businesses in the long term, businesses can partner with an experienced outsourcing company.
With e commerce growing at a significant rate, outsourcing web development is an essential strategy that businesses need to apply as a way of being competitive, expanding their digital presence, and remain focused on their core business. You can get assistance in achieving the goal, no matter large enterprise or small startup you have, by outsourcing.