If you’re in digital marketing, you’ll know it’s a fast moving business and a strong online presence is critical to success. Your brand’s digital identity is taken care of by a well constructed website acting as a main interface between you and your customers. The more complicated digital marketing becomes (SEO, content marketing, social, pay per click, and so on), the more essential it has become to have a website that not only accomplishes the first objective but functions as a conduit to those other marketing efforts.
At first, in house web development may sound like the most logical choice but outsourcing web development has numerous benefits that can actually boost the performance of your online marketing. In this post we will discuss how outsourcing web development can boost your digital marketing, simplify your operations, and ultimately lead to better results.
- Specialized expertise access.
Web development is no longer simply designing a site that is pretty, it’s about building a platform that will help meet your marketing goals. If you outsource web development, you will access expertise to build a website that position itself as a great tool for your digital marketing campaign.
How This Helps Your Digital Marketing:
SEO Optimization: They will know how to build a site that’s catered towards search engine optimization (SEO). The building blocks of SEO are based in web development; You must have clean code and proper heading structure, your pages need to load fast, and be optimized for mobile (if you want mobile users to find your website).
User Experience (UX) Design: Good UX keeps people on your site for longer, decreases bounce rates, increases user satisfaction and ranking. Thus, experts in the area of expert developers work the most on the intuitive design and the navigational structure, as well as the mobile responsiveness so that the potential customers may spend more time on your site.
Advanced Integrations: Outsourcing helps you to work with developers that can integrate powerful tools like CRM systems, email marketing platforms, social media APIs and analytics which are key to any digital marketing strategies.
- Faster Time to Market
The rate at which projects can be implemented is one of the biggest advantages of outsourcing web development. Having a dedicated team is what you get from established outsourcing companies — you can have your project worked on simultaneously so you can launch faster and see the benefits of your digital marketing efforts sooner.
How This Helps Your Digital Marketing:
Quicker Launch = Faster Campaigns: The faster your site is up and live, the sooner you can start sending traffic to it with your SEO, content marketing and paid advertising. An optimized site enables you to put your marketing strategies to work right away — boosting your business growth from the get go.
Frequent Updates: You can outsource and have ongoing support and updates. A professional web development team will know whether it’s adding a new feature or optimizing the site to stay on top of changing SEO trends, keeping your site fresh and competitive.
- Cost-Effective Solutions
For small to medium sized firms, hiring a full time in house team of web developers, designers and QA specialist’s can be too expensive. Outsourcing a web development team out to a remote team greatly reduces your costs as you reach out to talents all over the world.
How This Helps Your Digital Marketing:
Increased ROI on Marketing: A cost effective web development solution frees up more of your budget for digital marketing, whether it’s paid ads, content creation or influencer marketing. Less funds will be directed to tactics that bring traffic and conversion more effectively, and you’ll get more bang for your buck.
Scalable Solutions: Through outsourcing, you can easily scale up or down. The more marketing you do, your website development can easily scale along with it without hiring lots of full time staff or long term infrastructure investment.
- Stick to the Core Business Activities
With web development outsourcing you are allowed to delegate the technical components of making and preserving your internet site. This leaves your internal team free to concentrate on core business activities like strategizing new marketing campaigns, creating content, engaging with your customers, and bringing them to your sales funnel.
How This Helps Your Digital Marketing:
Improved Focus on Strategy: This allows your marketing team to focus on executing strategies not losing time to a website update or a technical issue on site.
Consistent Brand Messaging: Marketing and development then are able to play better together. Less overlap in responsibilities results in a marketing team that can guarantee your website is on par with your branding and messaging so that you don’t need to worry about having a disjointed voice online.
- Enhanced Mobile Experience
Over half of all web traffic is from mobile devices and growing. In today’s world, it’s crucial to have a mobile optimized website if you want to be able to attract and retain customers. Mobile responsive websites can be created perfectly on all devices by professional web developers.
How This Helps Your Digital Marketing:
Improved SEO Rankings: When it comes to ranking, Google cares a lot about how mobile friendly a site is. A mobile optimized site increases your odds of being found in search results, therefore increases traffic to your site organically.
Better User Engagement: Mobile friendly site is the one which is visitor friendly even if they visit your site from their smartphones and tablets. What this means is more user engagement (the time users spend browsing your website), lower bounce rates (the rate at which users leave your site), and higher conversion rates – all metrics that digital marketers pay attention to.
- Better Conversion Rate Optimization (CRO)
When you opt for an outsourced web development team, they can also implement the best of the Conversion Rate Optimization (CRO) practices. What this means is building a website that urges visitors to do something, be it join an email list, buy, or fill out a contact form.
How This Helps Your Digital Marketing:
Higher ROI: An optimized conversion website will make sure you’re capitalizing on all of your digital marketing efforts. This helps with reducing friction in your conversion funnel with your marketing campaigns so you get better results.
A/B Testing: The good news is that you can set up A/B testing features with the help of the professional developers and continuously optimize your website based on the data. This allows you to take inspired actions when designing and planning your content, and overall user experience.
- Your email marketing tools are integrated into the platform.
For a digital marketing strategy to work out, it’s necessary to unite a wide variety of tools involved: email marketing platforms (Mailchimp, ConvertKit), social media platforms (Facebook Pixel, Instagram API), and analytics tools (Google Analytics, Hotjar). The advantage of outsourcing web development is that you can implement these integrations without breaking a sweat.
How This Helps Your Digital Marketing:
Automated Marketing: If you have the right integrations with your web development team they can set it up for you to have automated workflows triggered emails, retargeting ads, CRM system updates and all increase efficiency as well as ROI.
Data-Driven Decisions: Your marketing team can collect valuable data from visitors interacting with your website with integrated analytics. It refines your marketing strategies and puts you in the right place where you’re marketing to the right people with the right message.
- Website Architecture, SEO Friendly
SEO is not a short term game and one of the most important aspects of an SEO is the structure of your website. A site with optimized code, a clean URL hierarchy, fast load times and responsive design will always rank better in search engines.
How This Helps Your Digital Marketing:
Better Search Engine Rankings: A web developing group will guarantee that your site is assembled to the model that web crawlers for example Google advancements like. If you follow the SEO best practices during web development phase, your website will have the solid foundation of organic growth.
Faster Site Speed: Speed on your site is a big SEO and user experience factor. That your site loads quickly is a given; professional developers know how to minimize code, optimize images, and improve server performance. It makes for great SEO and user engagement, too.
- This is an ongoing support and maintenance service.
The digital platform keeps changing with updates of search engine algorithm, new technologies, and emerging trends. By outsourcing your web development you’re guaranteed that your website is always on the latest state and works perfectly even as these changes are being rolled out.
How This Helps Your Digital Marketing:
Stay Ahead of Competitors: Regular maintenance and updates also assure that your site isn’t losing against competitors technology, security and functionality wise. It enables you to be competitive in your industry and keep your digital marketing working fine.
Adapt to Changes: If you receive professional web development support, you can easily change your site according to new digital marketing trends including adoption of new SEO strategies, new social media platforms or launching of new eCommerce features, within a short period of time.
- This results in Better Security and Reliability.
A secure website is essential to have for both your digital marketing strategy and user trust. Not just hacked or slow website but with hacked or slow website you will face serious reputation issues, customer trust will go down, and eventually your efforts for marketing will be in vain.
How This Helps Your Digital Marketing:
Trust and Credibility: A secure and reliable website creates trust with your visitors and turns out to be important for your marketing. Security is paramount regardless of whether you’re dealing with personal data, processing payments or collecting email addresses; you want to build a loyal customer base who will come back for more, and security is a natural part of giving your users the peace of mind that their data is safe and protected.
Avoid Penalties: Secure websites get rewarded by Google, if your website is not secure then it is at risk of being penalized or flagged by Google. Outsourcing your website ensures that you follow security protocol and your digital marketing practices are in place in accordance to SEO.
Conclusion
Web development outsourcing doesn’t bring only advantages of freeing your internal resources, but it may also power your digital marketing. Professional developers know how to build a fast, responsive, SEO friendly, secure, and conversion optimised website, and doing that from scratch is much quicker than learning to do that yourself.
If you want to enhance the usability of your site, implement marketing tools, or shorten the development time, outsourcing gives you those specific skills necessary for being able to stay head of the other competitions in the digital world today. When you outsource web development, it’s not just a website; you are investing in a powerful marketing asset on steroids for your business.